Finding ways to attract customers to one’s business was the subject under discussion for the popular weekly Entrepreneurs Workshop hosted virtually by Hirsch’s executive director, Margaret Hirsch and top business coach Marlene Powell.
Hirsch and Powell were joined by marketing and communications specialist, Dimakatso Moloantoa, owner of Amari Marketing. The team addressed a virtual gathering of more than 100 entrepreneurs who had zoomed in from around the country for advice on taking their businesses to the next level during the pandemic.
Moloantoa, who formed her communications and marketing company to focus on being a marketing partner to businesses in their pursuit for entrepreneurial success, explained that the first area of marketing that entrepreneurs should look at right now was social media.
“Be consistent. Post three times a week. Put some inspiration out there make people laugh,” she said. She explained that the different social media platforms targeted different age and gender groups, with Twitter being more popular with millennials and men, Instagram (a visual platform) targeting a wider range of age groups – but mostly women, Facebook targeting a broader age group and Linked in, specifically business.
She said company web sites were particularly important as they showcased the business. A regular market research strategy was also vital she said. “You need to find out where your target audience is looking. You need to have the right processes in place and make sure your branding is on point as it is vital for what you are selling.”
Powell, who last year won the ActionMAN award (Africa) from ActionCOACH Global and an award from ActionCOACH SA for having the most testimonials, said there was no reason for businesses to fail if one kept up the conversation with customers.
Hirsch, who has won many business awards in entrepreneurship and last year did her thesis on entrepreneurship for her MBA, said the world had become a global window and businesses needed to stay ahead of the pack all the time when it came to marketing their brand.
Join Powell and Hirsch this week, 26 February between 11am and 12pm, when they will be joined by ex-Top Billing presenter, Janez Vermeiren, communications specialist and founder and chief mover and shaker at Filmer.tv – Creating content for Africa. The topic under discussion will be Navigating The New Communications World.
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