How far would you go for a free McRib?
McDonald’s iconic barbecue sandwich returns to restaurants nationwide beginning Wednesday.
But before the McRib’s arrival – which McDonald’s has dubbed the “sauciest moment of the year” – the fast-food is giving away 10,000 free sandwiches to hungry fans with its “Shave 4 McRib Sweepstakes.”
“Beard or no beard, prepare for the McRib with a shave – or even a facial mask – because anyone can participate, from your brother to your mother, sister-in-law or cousin’s roommate,” McDonald’s said in a news release Monday.
To enter, “post a picture of your cleanly-shaven or baby-smooth face on your public Twitter or public Instagram profile using #Shave4McRibSweepstakes and tag @mcdonalds,” the release said.
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The first 10,000 entries will receive a code for a free McRib through McDelivery with Uber Eats, while supplies last.
The McRib – seasoned boneless pork, barbecue sauce, onions and pickles on a hoagie-style bun – made its national debut in the early 1980s, McDonald’s said. It last came back in October 2019 for a limited run but hasn’t been available nationwide since 2012.
“Our bearded fans know … facial hair and the McRib just don’t mix – believe me, I’ve tried,” David Tovar, McDonald’s vice president of U.S. Communications, said in a statement. “With the nationwide return of the McRib, we’re helping fans enjoy every delectable moment by encouraging them to shave for a chance to win a free McRib.”
Tovar said McDonald’s is working with No-Shave November. The non-profit organization raises funds for “cancer research, prevention and education” and is “a monthlong journey where we ask participants to put down their razors and ‘get hairy’ in the name of cancer awareness,” said Monica Hill, No-Shave November senior executive director.
McDonald’s says McRib purchases Wednesday “will help support our donation to the charity’s cancer initiatives,” according to the release.
More information about the sweepstakes and official rules will be posted at www.shave4mcrib.com.
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko